Category Archives: IBM

social business

IBM’s Ethan McCarty Talks to Marketing Smarts [Podcast]

social business

Employees as Brand Advocates

Ethan McCarty is director of enterprise social strategy and programs at IBM, where he is part of the IBM Design Lab senior leadership team.

Ethan was invited to Marketing Smarts to talk about IBM Voices, the company’s social aggregator platform, which showcases the collective smarts of IBMers throughout the organization.

Part of the podcast are questions like why empowering employees to engage in social media benefits a business, how to keep the brand voice consistent, and how to pick the right people to represent your company in the social space.

To be directed to the Website with the Podcast please click on the picture on the top.

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